ANATO: a Regenerative Lifestyle Brand

Anato is a regenerative lifestyle brand based in Santa Cruz, CA.

Our 'closed-loop' business model is based on using renewable resources (tree crops and perennial plants) to cultivate health & radiance with the purest & freshest skincare. 

Anato offers an array of skincare products, and holistic wellness tips. 

WHAT MAKES US DIFFERENT?

We aim to go beyond sustainability (sustaining the land) and instead, reach for the regeneration of our planet by planting the renewable resources we use: perennial plants and trees. 

HOW THIS ALL SPROUTED ?

 It all began when I was a kid, diagnosed with an immune deficiency. Plants cured me. 

- Céline Jennison, Founder and Chief Alchemist 

I was fortunate to become mesmerized by plants early on. I developed a passion for perennial crops and agroforestry systems due to their ability to provide food and an array of other ecosystem services such as carbon sequestration— of paramount importance to remain within our ‘planetary boundaries’. 

ANATO melds my lifelong journey concocting herbal remedies and skincare, my passion for truly sustainable agricultural practices and my experience launching Plastic Tides to offer solutions to climate change via consumer products that nurture our bodies and the planet that sustains us. 

When I'm not working in my studio developing and perfecting Anato products and packaging, you’ll find me surfing the world-class surf at Steamer Lane,  ski- touring in Lake Tahoe or windsurfing with my family and racing my younger brothers along the water. 

Find my 20 Years of plant passion Journal entry here. You can read more about ANATO's inception here.

I'm inviting you 

And I discuss some 'behind the scenes' start-up stories, insights learnt, favorite personal growth books and productivity tips.

I also bring up my own wellness journey — covering topics such as navigating my way through natural deodorants (the frustrations with finding one that works) and my honest opinions. I chat about what I use to combat anxiety and stress that comes with running a business, and how to live low-waste when you're really low on time.

The ladies on my team spend a lot of time combing through the latest research and delivering accurate information that goes way way way beyond just selling skincare products. I'm not a slimy salesperson throwing all sorts of different marketing messages your way. There's no BS in my company's newsletter.

If you're still on the fence, check out some of our most popular content — 

⟡ Did you know? You can eat your sun protection!

⟡ Why seaweed should be a staple in your home and what to do with it?

⟡ Best low-maintenance perennial plants

⟡ Should you wash your face with soap? 

⟡ Discover the next step on your zero waste voyage [quiz]