There is a forest bathing that can take place when you are not physically in the forest.
A forest that exhales calmness and resilience into your very being.
A forest that clears your mind from the day-to-day.
This forest can tuck you in at bed time, and it can be a luxurious part of your morning routine.
It can give you a 2 minute break from work and it can give you the confidence you need to power through your day.
This - is what Forest to Face skincare is all about.
The Science behind forest bathing
So, why do you want convenient access to forest at any given moment?
The obvious and more personal answer, is that the feeling of being immersed in a forest brings undeniable peace, contentment, and even feelings of awe and sublimity. That could be enough of a reason to keep a forest nearby.
Science can further elaborate on the clear emotional benefits of relaxing in a forest atmosphere. A study in Japan analyzed the effects of forest bathing, or shinrinyoku, on the immune system and psychological health of humans. By measuring and comparing adrenaline and NK activity (immune response) in the participants’ routine lifestyle of work and home, and then in the forest, and then after forest bathing, strong results showed benefits of forest bathing:
Immune response increased significantly not only during the forest bathing, but for an entire month afterwards.
Adrenaline was significantly decreased, as were feelings of anxiety, depression, and anger.
As a skincare line, we particularly found it interesting that these results are in large part due to the aromatherapy effects from the trees.
So yes - we strongly believe that honoring the forest, and bathing in its rejuvenating aromas are an important piece to both human and planetary health.
FOREST TO FACE HONORS THE TREES AND THE FARMERS.
For Anato, the physical benefits of forest bathing revolve around the trees.
Trees are the solution to climate change and they offer incredible and effective benefits for our skin. So we have taken it upon ourselves to gather and transform tree and perennial-based ingredients from ethical farmers and distributors into effective and socially responsible skincare. These farmers are growing our ingredients in forest-like agricultural systems. We bottle up these fresh and healthy forest ingredients and bring it to your face.
Forest to face is a direct and very literal form of forest bathing.
Our products translate the trees’ beneficial properties directly onto your skin. Trees are resilient, wise, strong and beautiful. We aim to impart these characteristics into each of our products to give you glowing and healthy skin. As you inhale the tree-based aromas and massage tree and perennial-based ingredients onto your face, you experience a brand new kind of forest bathing. Our Tree Balm® is the perfect example of a skincare product that can transport you to the forest.
Forest to Face makes your skin glow while making the forests grow.
In the face of rapid climate change, perennial plants, especially in the context of regenerative agriculture, are a multifaceted solution to:
Sequestering carbon from the atmosphere
Re-building healthy soils
Creating long-lasting crops for farmers
Reducing or eliminating the need for pesticides and fertilizers
Creating more habitat for diverse ecosystems
By focusing our ingredient sourcing on perennial plants with rich benefits for your skin paired with rIch benefits for the ecosystems in which they live in, we are revolutionizing skincare. No more toxic ingredients in disposable packaging. No more “plant-derived” or “plant-based.” We simply use perennial “plants” like trees, shrubs, and herbaceous perennials
Here are some of our favorite perennial ingredients that do a stellar job at improving skin & benefiting the environment:
Jojoba as a symbol of resiliency. Jojoba trees thrive in arid conditions, where many other plants can’t survive. According to the United Nations, desertification is happening around the planet at a rate 30-35 times higher than historical rates(2). So valuing crops that can thrive in a hot and dry environment will be a critical piece to coping with climate change. The regenerative farm we source our jojoba from intercrops with the beneficial nitrogen fixer, Bara Bara. This Arizona farm planted their first jojoba crop in 1988! And we are still reaping the nutritious jojoba oil from these original trees. A long-term investment well worth it for the environment, and the economy.
Kelp forests - saving our climate and our skin. It is not just land trees that sequester atmospheric carbon. In fact, it is estimated that the oceans have sequestered 20-40% of all man-made carbon since the industrial era. For our skin, kelp has the ability to draw up deep sea nutrients and impart this onto our skin for hydration and healing. With each purchase at Anato, we either plant a tree or restore 1 square foot of kelp forest. This is one aspect that contributes to our closed-loop business model.
Shea feeds our skin and our bellies in areas most threatened by climate change. Shea trees provide shade, water conservation, and enhanced soil health in the semi-arid Sahel savannah belt in Northern Africa. This area is facing extensive tree cover loss, due to mining, logging, urbanization, and other threats that make the regenerative agroforestry practice of managing shea trees even more important. These trees provide nutritious nuts that are a staple to the region’s cuisine, and they serve as a valuable economic product as shea butter, energy, and construction material. The byproduct of shea butter production provides rich organic fertilizer and mulch (4).
FOREST TO FACE IS ABOUT MORE THAN JUST YOUR FACE. IT IS A BUSINESS MODEL.
The beauty industry is begging for a revolution. It is a huge contributor to single-use NON-recyclable plastic. In fact, of the 8300 million metric tons of virgin plastic that has been produced, only 9% ever gets recycled.
Anato is starting this revolution and approaching consumerism from a systems-thinking perspective. Our business model mimics the natural forest ecosystem: it's regenerative and produces no waste. Our ingredients and our packaging would both agree: What better role-model than the forest?
We know our fellow forest bathing fans want to be a part of this revolution, so we offer easy and effective solutions. You want exquisite and effective skincare and you also want to help the environment. Our Forest to Face products allow you to purchase socially responsible skincare while helping to reverse climate change. Not only do we support the farmers’ stewardship of the forest and forest-like agriculture through our sourcing, we also plant a tree for every purchase.
Different from other “eco” skincare brands
Anato is here to elevate the social capital of trees through multi-use consumer products. We clearly demonstrate the utility of living forests and regenerative landscapes for daily life. Skin care needs to go above and beyond zero-waste and “sustainable” by being truly regenerative. We are accelerating the global transition to regenerative agriculture.
So yes, there is a forest inside that bottle of serum, that jar of balm, and that tin of soap. Every time you use an Anato product, you are participating in a zero-waste, systems-thinking, and regenerative agriculture revolution, and we thank you for that.
We are here for the forest, and we are here for your face.
How to participate in Forest to Face:
⟡ Approach skincare with a systems-thinking approach. Do you really know where your ingredients come from, and where your product will go when it is used up? Does your skincare make you look and feel like the best version of yourself?
⟡ Question the integrity of the business you are about to support.
→ Creating a product with non-toxic ingredients should be the bare minimum of a company’s moral code
→ Are they socially responsible? Are their profits being used to create a better world? Are their ingredients fair trade and ensuring healthy and safe working conditions?
→ What is this company doing to actively reverse climate change?
⟡ Question what's on the label
→ Dig into the “about” section on a company’s website - are they bettering our world through their business’ practices?
→ Is the company’s claim to be “green” and “natural” a distraction from its overtly not natural ingredient list? Greenwashing is far too common.
→ If the ingredient list has plants in it, do some research on these plants. Are they from regenerative farming practices or are they clear-cutting the Amazon to grow this crop for your beauty routine? Are these plants endangered? Learn what regenerative agriculture is here.
⟡ How was the packaging manufactured, and how will it be disposed of? Is it reusable or compostable? Remember that relying on recycling is NOT a great option.
⟡ Is the label compostable?
⟡ Your purchases directly fund a business to either do harm or do good to our planet. Buy AND GIFT products that are paving the way for a regenerative future.
PS: For those that are already a part of our communiTree (you’ve already taken the quiz perhaps), go one step further by planting perennials. Plant a tree, or maybe a low maintenance herbaceous shrub. These trees and shrubs will bear fruits, nuts, medicine, meals, and fresh oxygen. Plan for your future and your children’s future. Check out our article on perennial gardening tips.
(1) Li, Q. (2010). Effect of forest bathing trips on human immune function. Environmental health and preventive medicine, 15(1), 9-17.
(2) Nunez, Christina. Desertification: Explained. National Geographic. May 31, 2019 https://www.nationalgeographic.com/environment/habitats/desertification/
(3) Parker, Susan (2014). The Power of the Seed.
(4) Bonkoungou, E. G. (2002). The shea tree (Vitellaria paradoxa) and the African shea parklands. CFC Tech Pap, 4(21), 51-59.