RENEW your skin with these RENEWABLE Ingredients

In the face of rapid climate change, perennial plants, especially in the context of regenerative agriculture, are a multifaceted solution to:

⟡ Sequestering carbon from the atmosphere

⟡ Re-building healthy soils

⟡ Creating long-lasting crops for farmers

⟡ Reducing or eliminating the need for pesticides and fertilizers

⟡ Creating more habitat for diverse ecosystems

By focusing our ingredient sourcing on perennial plants with rich benefits for your skin paired with rich benefits for the ecosystems in which they live in, we are revolutionizing skincare. No more toxic ingredients in disposable packaging. No more “plant-derived” or “plant-based.” We simply use perennial “plants” like trees, shrubs, and herbaceous perennials.

Here is our favorite perennial ingredients that do a stellar job at improving skin & benefiting the environment:

Jojoba as a symbol of resiliency. 

Jojoba trees thrive in arid conditions, where many other plants can’t survive. According to the United Nations, desertification is happening around the planet at a rate 30-35 times higher than historical rates(2). So valuing crops that can thrive in a hot and dry environment will be a critical piece to coping with climate change.

The regenerative farm we source our jojoba from intercrops with the beneficial nitrogen fixer, Bara Bara. This Arizona farm planted their first jojoba crop in 80's! And we are still reaping the nutritious jojoba oil from these original trees. A long-term investment well worth it for the environment, and the economy.

Find out all of the benefits of jojoba oil & how it works for all skin types.

Kelp forests - saving our climate and our skin.

It is not just land trees that sequester atmospheric carbon. In fact, it is estimated that the oceans have sequestered 20-40% of all man-made carbon since the industrial era.

For our skin, kelp has the ability to draw up deep sea nutrients and impart this onto our skin for hydration and healing. With each purchase at Anato, we either plant a tree or contribute to kelp forest restoration. This is one aspect that contributes to our closed-loop business model.

Shea feeds our skin and our bellies in areas most threatened by climate change. 

Shea trees provide shade, water conservation, and enhanced soil health in the semi-arid Sahel savannah belt in Northern Africa. This area is facing extensive tree cover loss, due to mining, logging, urbanization, and other threats that make the regenerative agroforestry practice of managing shea trees even more important. These trees provide nutritious nuts that are a staple to the region’s cuisine, and they serve as a valuable economic product as shea butter, energy, and construction material. The byproduct of shea butter production provides rich organic fertilizer and mulch (4).

JOJOBA FOR YOUTHFUL SKIN?

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