ANATO — Body Care & Tools for the Zero Waste Voyager
"By providing people with minimally processed and packaged personal care products straight from the forest, we seek to increase individual’s well-being and subsequent care for the planet." - Céline Jennison, founder and chief alchemist at ANATO.
About the Fonder, Céline B. Jennison
Cured from an immune deficiency through herbalism at the age of ten, Céline was mesmerized by the power of plants early on. Determined to uncover the best way to feed the world sustainably, alongside her degrees at Cornell and Oxford Universities, Céline volunteered on countless farms to better understand how to harness the power of nature through biomimicry. She developed a passion for perennial crops and agroforestry systems due to their ability to provide food and an array of other ecosystem services such as carbon sequestration— of paramount importance to remain within our ‘planetary boundaries’.
Digging deeper into food issues, Céline soon became aware of the issue of plastic pollution and waste in general. This lead the water-woman to become co-founder of the non-profit Plastic Tides with two classmates in 2014. The team combines adventure & science to address ocean plastic pollution via Stand Up Paddleboard (SUP) expeditions.
ANATO melds Céline's lifelong journey concocting herbal remedies and skincare, her deep understanding of truly sustainable agricultural practices and her experience at Plastic Tides to educate individuals at scale via a consumer product.