Anato Team

Céline Jennison, Founder and Chief Alchemist 

Céline oversees all aspects of Anato. She sources the ingredients — tree crops and perennial crops—  from farmers that use regenerative farming techniques, and finds local or Fairtrade options where available. For instance, the vanilla beans used for the perennial elixir are sourced from a cooperative in Madagascar. Céline creates every product through trial-and-error — undertaking, for instance, fifty tests for the conscious sunblock! She tests the sunscreen out surfing, windsurfing or kiteboarding to make sure it S T I C K S and fully protects the skin! Our CEO spent an entire year coming up with the best #ZeroWaste packaging solution and orchestrates the design and artistic component of Anato. But most importantly, Céline educates people about sustainable living practices through workshops and talks

Christian Shaw, Production & Community Outreach 

Christian, Céline’s co-founder at Plastic Tides and is also based in Santa Cruz. He contributes to the production & community outreach aspects of our company. Christian holds exceptional communication & educational skills with an extensive network in the water-sports industry, helping promote Anato amongst athletes & outdoor influencers.


Past interns 

Andrea Gonzales del Valle, Talia Gnessin, Noelene Power, Angela Chen, Emma Phillips, Julia Khan, Christian Rowe.